CEO Counsel

It's all about Leadership - when you need it.

As a CEO you can sometimes find yourself needing an extra Executive pair of hands and CEO Advantage can provide calm and experienced support and advice.

  • Paul Edginton

    CEO, Executive, Governance

    Paul has been in successful CEO and Board roles for 25 years and is a career leader, thinker and entrepreneur. His leadership style is based on strong strategy and team building skills. Highly intelligent and a great communicator Paul is an experienced trust and reputation builder with internal and external stakeholders.

    In 2019 Paul was awarded the EY Entrepreneur of the Year Central Regional for Social Entrepreneurship, in 2014 was the Macquarie Bank David Clark Fellowship winner and has received numerous awards and recognition for his leadership and innovative thinking.

    Paul is well known for his 18.5 year tenure as CEO of SYC Ltd where he led the organisation from a small community based charity to become one of the largest and most innovative, for purpose organisations in Australia.

    Paul is the current Chief Executive of Corporate Advisory firm Structured Innovation Pty Ltd, current board member and former Chairman of digital wine company Vinomofo, serves on the SA Entrepreneurship Advisory Board and board of NFP organisations Bedford Group and Skills IQ and is a past board member of SYC, White Ribbon Australia and a wide variety of government advisory boards and committees.

    Paul is a futurist, innovator, strategist and business leader who is the founder of the TYSON (Tell Your Story Once Now) project working with a range of collaborators to revolutionise the way citizen-services are delivered in Australia.

  • Brent Reilly

    High Performance Coaching

    Brent Reilly works with individuals and teams to perform at elite level. Brent helps to develop skills to optimise resilience and wellbeing and be the best you can be.

    High performance in sport or business requires skill, dedication and talent - but no level of skill can overcome low resilience and wellbeing. Indeed high levels of resilience and wellbeing can overcome shortcomings in skills and talent.

    Few people have lived experience in the value of resilience and wellbeing than Brent Reilly. Brent was a first round AFL draft pick in 2001 and joined the Adelaide Crows team where he played 203 games over 14 years and has been granted Life Membership.

    He was forced to retire after an horrendous accident at training resulted in a fractured skull in 2015 and advice that he never play football again.

    Sharing his insights into the world of professional sport, recovery from setbacks, reinvention of himself Brent is an outstanding speaker and coach.

    Forced to retire through injury in 2015, Brent joined the SA Health and Medical Research Institute (SAHMRI) and provides advice and leadership in resilience and wellbeing for athletes and business people.
    His work in this area is informed by medical professionals, is strengths and evidence based and can be the difference between sustained winning performance and inconsistent, frustrated performance.

    Contact Brent to ask about ways he can help you and your team to reach peak performance.

  • Luke Cunningham

    Technology, Artificial Intelligence, Ecommerce

    Luke is a seasoned technologist with almost 20 years experience in tech leadership, innovation and software development.

    With experience building successful e-commerce platforms and digital transformations, Luke is now an emerging expert in the use of AI and the commercial deployment of AI driven capability in business and technology projects.

    Luke served as the Head of Engineering & Technology at one of Australia’s most successful startups for more than 7 years, experiencing multiple, massive, growth periods and evolving technical strategies to deliver seamless digital transformations. He led the transformation of Vinomofo technology stack from a a colossal monolith into a cutting-edge headless e-commerce platform.

    Luke’s most recent venture is as the Co-Founder and CTO of his own education startup, merging AI, technology and e-commerce with purposeful meaning for parents and children..

    Luke has worked in Fintech, E-Commerce, AI in a number of roles from hands on engineering and architecture to senior leadership.

    Luke has deep-dived into AI, particularly prompt engineering and chatbot development, working with cutting-edge tools such as langchain and ChatGPT. He can assist you in prompt engineering, with techniques like chain-of-thought and input/output prompting strategies harnessing the full potential of AI to drive practical business solutions.

    Luke is highly intelligent and insightful. People love working with Luke in the team. Working alongside Senior Executives, to turn their tech ideas into commercial reality is Luke’s specialty.

  • Paul Hedges

    Corporate Sales, Allied Health

    Paul is an expert at Corporate Sales and Business Development with more than 30 years experience and can step in when your organisation needs extra support with managing, growing or setting up business development and sales functions.

    Paul has held senior management roles including State Director for Optus Business, Regional Manager SA/WA for AAPT and State Manager for Dimension Data.

    In addition to working with corporate clients Paul is also experienced business owner, business coach and sales team trainer. He co-owns a successful Physiotherapy clinic that has been in operation since 2002 and in 2023, he founded start up technology business, Rate My Clinic to provide allied health clinic owners with unique assessment tools and proprietary industry benchmarks.

    Ask about Paul for

    - Part-time General Manager for Corporate Sales Teams and SME’s

    - Corporate consultant to help establish or improve business development function

    - Training to build skills and capacity in Sales, Marketing, CX, UX and Customer Service Teams

    - Employee and Customer Engagement survey and assesment

  • Susan Cox

    HR & People

    Susan helps Boards and Leaders of organisations understand culture and ways to articulate, measure and embed good practice.

    With significant Senior Executive experience inprofessional services firms and member organisations Susan brings a modern and expert approach to the management of People and the importance of Culture.

    Susan advises clients looking to build structures and strategies that consistently attract, engage, and invest in the bestpeople.

    As a former lawyer, now consultant Susan conducts cultural and governance reviews, and develops HR and business leadership frameworks that enable people to thrive at work.

    Susan works with a team of Board and C-Level experts to establish ways for Boards, Executives and Teams to understand, measure, monitor and leverage culture to reduce risk, increase capacity and boost business performance.

  • Carolyn Curtis

    Partner

    Carolyn is an experienced CEO and Non-Executive Director who has spent the past 11 years leading one of the world's longest standing social innovation enterprises, The Australian Centre for Social Innovation (TACSI). Prior to TACSI, Carolyn had a long career in State Government where she moved between a number of practice, policy and leadership roles with the Department of Child Protection.

    Carolyn is a consultant and coach and a graduate of the Australian Institute of Company Directors, applying her 25 years of social policy and innovation experience as a Non-Executive Director on the boards of Junction Australia and The Fay Fuller Foundation.